In private beta · Onboarding dealers now

The dealership OS you actually want to use.

Helm replaces your creaky 40-year-old DMS with a modern, AI-native platform. Inventory, service, sales, and CRM in one bilingual system — built for boat, RV, and trailer dealers.

No credit card · Set up with you, not a sales cycle · Migrate from IDS, DX1, or Lightspeed

app.helmdealer.com/inventory
Inventory
128 units · 84 available
Unit
Status
Price
2024 Yamaha 275 SD
Marine · Yamaha
Available
$142,900
2023 Winnebago Micro Minnie 2108DS
RV · Winnebago
On hold
$28,450
2025 Boston Whaler 250 Dauntless
Marine · Boston Whaler
Available
$186,700
2024 Big Tex 60EC 5x10 Utility
Trailer · Big Tex
Sold
$3,995
2024 Grand Design Reflection 315RLTS
RV · Grand Design
Available
$61,300
2023 Chaparral 21 SSi
Marine · Chaparral
Aging
$54,200
Brands Helm is built for
Yamaha
Mercury
Volvo Penta
Winnebago
Grand Design
Boston Whaler
Big Tex
Chaparral
Forest River
Sea Ray
Yamaha
Mercury
Volvo Penta
Winnebago
Grand Design
Boston Whaler
Big Tex
Chaparral
Forest River
Sea Ray
Built for how you actually sell

Three verticals. One platform.

Boats, RVs, and trailers all have their own quirks — HIN vs VIN, seasonal service, unique OEM feeds. Helm handles all three natively, so you can run every location from one dashboard.

Marine

HIN decoding, engine hours tracking, winterization workflows, warranty registration with OEMs like Yamaha, Mercury, and Volvo Penta.

RV

VIN decoding, PDI checklists, open-recall lookups, floor-plan financing, insurance integration, walkthrough delivery flows.

Trailer

Serial and axle tracking, GVWR / payload catalogs, DOT inspections, quick-quote for cargo/utility/dump/gooseneck configurations.

AI Service Advisor · live demo

Diagnose. Quote. Write the RO.

Your customer describes the problem in plain words. Helm suggests likely causes, parts needed, and a fair labor estimate at your posted labor rate.

Customer complaint
My 2020 Yamaha 250 four-stroke bogs down at half throttle after warming up. Runs fine at idle and wide open. About 340 engine hours.
Likely causes
  • Clogged fuel filter (78% match — 3 similar tickets last 90d)
  • Vapor lock from ethanol fuel
  • Failing high-pressure fuel pump
Parts suggested
  • · OEM fuel filter kit — $34.50
  • · Fuel line assembly — $89
  • · Optional: HP fuel pump — $412
Labor estimate
1.2 hrs @ $135/hr
Fair quote
$196.20 · guaranteed within $20
What makes Helm different

AI-first, not AI-added.

The competition bolted a chatbot onto software from 1995. Helm was designed AI-first — every screen, every workflow.

AI Service Advisor

Customer says "my outboard bogs down at half throttle" — Helm suggests likely causes, parts needed, labor estimate, and a fair quote in seconds.

Drop-any-PDF ingestion

Drop a warranty claim, repair order, insurance certificate, or vendor invoice — Helm extracts every field and files it correctly. No re-keying.

Natural-language search

"Show me all 2023 pontoons under $60k I haven't shown in 30 days" — instant results across every table.

Bilingual by default

Every screen, every printout, every customer email works in English and Spanish. Your bilingual staff finally has a tool that meets them halfway.

Multi-location from day one

One inventory, many stores. A unit moved between locations stays in transit until the receiving store confirms it arrived, so nothing goes missing in the gap, and every report rolls up across the group or narrows to one lot.

Actually mobile-first

The floor sales rep, the service tech, the parts counter — every role has a mobile UI designed for one hand and a busy shop. Not a shrunk-down desktop.

Transparent pricing

Real prices on our pricing page, not a form to fill in. A 30-day pilot on your own inventory, set up with us, and no billing switched on until you say so.

Your data stays yours

CSV export from every list, and a QuickBooks- and Xero-compatible ledger export. No integration fees, no export fee, no hostage-taking on the way out. A public API is on the roadmap.

Migrate in a weekend

Export units, customers and parts from your current system as CSV and map the columns once, with us. Deals, repair orders and ledger history are not imported yet, so those start fresh.

Helm vs. the incumbents

Everything IDS, DX1, and Lightspeed do — done better.

Swipe the table to compare →

FeatureHelmIDS-AstraDX1Lightspeed
Modern web UI (2020s)~
AI service advisor
PDF drop-and-extract
Natural-language search
Bilingual EN / ES
Transparent pricing
Set up with you, not a sales cycle
CSV export from every list~~
Multi-vertical (marine + RV + trailer)
Mobile-native, not shrunk desktop~~

Based on publicly available product information as of 2026. Comparison is our best-effort read; if we've got it wrong, email hi@helmdealer.com and we'll correct it.

Simple, transparent pricing

One price. Every module.

No feature-gating. No per-module fees. No per-integration charges. Pay per active user.

Most popular
Per user
$149/user/mo · indicative

Every module, every user, one number. There is nothing held back for a higher tier.

  • All modules: Inventory, Sales, Service, Parts, CRM, Accounting
  • AI Service Advisor and PDF ingestion
  • Bilingual EN / ES throughout
  • Your own chart of accounts
Setup
Togetherhowever long it takes

Helm is not self-serve. Your store is configured with us, on a call, using your own data.

  • We import your units, customers and parts from CSV
  • We set your tax rate, fees, labour rates and account names
  • No charge for this, and no obligation afterwards

Ready to run your dealership from anywhere?

Join the waitlist. First 50 dealers get 40% off for life and free white-glove migration.